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Reclame voor ongezonde producten in de Amsterdamse metrostations, gericht op jongeren onder de 18 jaar, is per 1 januari aanstaande verboden. Dit staat in het nieuwe reclamecontract voor metrostations dat eens in de 15 jaar mag worden opengebroken. De BVA meldt dat de gemeente Amsterdam met deze maatregel geen recht doet aan de al bestaande landelijke en werkende zelfregulering op het gebied van verantwoorde kindermarketing. In deze code wordt rekening gehouden met het bevattingsvermogen van de jeugd in diverse leeftijdsfasen op basis van wetenschappelijk getoetste inzichten. Hoge naleving De voedingsmiddelenindustrie, verenigd in FNLI, heeft daarnaast algemeen bindende afspraken gemaakt in de Reclamecode voor Voedingsmiddelen RvV , die onderdeel is van de Nederlandse Reclamecode. Volgens de RvV is voedingsmiddelenreclame gericht op kinderen jonger dan 7 jaar verboden.

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Every year, Brazilian consumer complaints body Reclame Aqui receives , complaints from consumers who have been confused or misled by contracts that are written using complex legal language. The brand worked with Grey Brazil to create The Contract Translator , an AI-driven tool that interprets legalese and translates it into colloquial language. The AI was trained to recognise over , legal terms, from which it identifies and extracts key information.

The Contract Translator can be used by photographing a text, manually typing in text or uploading a file directly into the app, which includes a feature that purports to alert users of any risks, such as fines or long-term commitments. The app was first launched for , consumers who had complained about misleading contracts, whose positive feedback led to Reclame Aqui releasing it on Google Play and the App Store.

Update It impressed the jury so much so that the project split the room and forced the president to give a decisive vote. By framing legalese and colloquial language as binary opposites, Reclame Aqui empathises with and highlights the plight of the average consumer who struggles to make sense of documents written in legal language. But rather than just acknowledging the problem, the brand makes use of the data at its disposal in this case, consumer complaints about misleading contracts and responds with a practical solution.

Lots of apps, from Google Translate to Word Lens, already exist to make it possible to translate language in real time from images. Beyond ingratiating itself with consumers this tool positions the organisation as an accessible and authoritative source of reliable information and solutions. While past initiatives have taken a more direct approach publicly calling out politicians or campaigning for legislative changes , The Contract Translator is less explicit in its efforts to democratise and educate.

By reducing a 10 page document into a single page of simple terms, Reclame Aqui neatly exposes legalese for what it really is: an unnecessarily wordy, indirect and technical form of legal language that corporations can and do use to both distance and protect themselves from their customers. Subscribe to the Contagious newsletter to receive a weekly dispatch of campaigns, opinions and research, curated for strategists, creatives and marketers.

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Michel Walrave is als hoogleraar verbonden aan het Departement Communicatiewetenschappen van de Universiteit Antwerpen. Hij is er verantwoordelijk voor de onderzoeksgroep MIOS. Bovendien, bestudeert hij ook hoe gevoelige, intieme vormen van zelfonthulling zoals sexting en hun gevolgen, kunnen verklaard worden. Daarnaast bestudeert hij hoe privacygevoeligheid en vertrouwen een rol spelen in het vrijgeven van persoonsgegevens en het gebruiken van nieuwe digitale toepassingen.

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During the briefing it became clear that many retailers are not well aware of the solutions that are available to make their merchandise look attractive. We were asked to create a virtual supermarket that not only explains retailers how to design an effective lighting concept but also to inspire them. The tool also had to make clear which lighting solutions are available for the different areas in the supermarket.

To make sure the supermarket looked inspiring we developed the tool in 3D. The visitor is being guided around the store in an attractive way. During the tour it becomes clear for the visitor what kind of solutions can be used in the different supermarket areas. Thanks to the success of the 3D application tool this concept was copied to other segments as well.

Home About us Services Portfolio Contact. Feel what light can do for your customers. Client: Philips Lighting. Task: Develop a virtual supermarket that inspires retailers to design an effective lighting concept.

Adverteerders op barricade tegen Amsterdams verbod op ‘ongezonde reclame voor jongeren’

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Fortimo Building Blocks. Proofpoints. Back to Overview. Date: September Client: Philips Lighting. Task: Develop a Brand identity for Philips´s most.

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